Publicising your event
Once you have a great fundraising event planned, make sure everyone else knows about it!
Before the day, there are lots of things you can do to make for a well-attended event.
Publicise your event with a selection of customisable WSPA posters. To download the posters right click the link and select 'Save Target as...' :
Poster 1
Poster 2
Poster 3
Poster 4
Poster 5Try to get a local celebrity, MP or Mayor involved.
Send a news release with picture, or offer a pre-event photo opportunity, to help publicise the event in advance. Ensure you send your release to a wide range of media outlets such as local newspapers, national papers, radio stations and local television news. Follow up all press releases with a phone call within 24 hours.
Ask for your event to feature in any free listing or 'What's On' sections of local papers of local council websites.
Display posters in local shops, pubs, libraries, at work and anywhere else you can think of.
Tell everyone you know about the event and ask them to tell everyone they know.
A week before your event invite your local newspaper reporter and photographer to attend. Hopefully by now they will already know it's happening!
On the day
Hand out flyers to passers by (WSPA can provide flyers).
Make time for an interesting photo opportunity for local journalists or take pictures yourself.
After the event
- Let the local media know how much money you raised so they can write a follow up and send them pictures if they did not actually attend the event.